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An Exploration of Web 1.0, 2.0 and 3.0 Technology
Your Web Evolution: High Power Web Presence to Online Business Productivity
This site is dedicated to helping you achieve oustanding web productivity, and the first step along that path is understanding and creating your road map to web marketing success. Important to say, but almost negative in nature (which we avoid at all costs) – not all Portland web design companies are the same. Make sure you pick a company with proven success and an eye for artistic detail. The finishing touches make all the difference.
High Power Web Presence – 1.0
With that said, your first goal should be a 1.0 High Power Web Presence, which is bulleted out below. Simply put, it is a great looking, high quality website with well written content and strong organization that leads clients to contact your company either through the web contact form or a phone call.
- Represents your core business – Corporate home page.
- One High quality Website
- High contrast graphics
- Solid information with solid appeal
- Converts visitors to leads or assists in sales process
- Comments Form
- Contact Form
- Some organic web presence
- Your clients can find you
- Occasionally new prospects find you
High Power Web Presence based on Web 2.0 Technology
Each new step advance in computing power is usually 10 times stronger than the last, and the same is true for the second level of web presence you want to achieve for your business. It is the difference between having a great looking billboard (the bare minimum in our mind) and having television commercials. This level of web presence can have multiple websites, or multiple tiers of pages within your main site. The point for more pages is more message diversification – so that your prospects and clients are able to find exactly what they are looking for – and then understand what you provide have your guidance, on the web, to utilizing the service or product that will best fit their needs. A solid web 2.0 presence will also have tools and technology that can follow up with your clients and prospects almost automatically. Your Web 2.0 Presence will enable you to speak to many through a single voice.
As you can see, a Web 2.0 Presence requires engineering. The details in outline form follow:
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Guided approach, more specific information
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Multiple types of contact forms
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Interactive and targeted email marketing
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Multiple websites dedicated to individual target markets, products and prospects.
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Targeted traffic marketing
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Paid Google Advertising generating leads and/or web sales
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Landing pages or Landing Websites for specific search terms
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Sub-websites dedicated to individual products within your lineup
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Potentially optimized to gather targeted web traffic
Web 3.0 – Online Business Streamlining
Web 3.0 is taking web engineering to the final level. It involves finding and creating opportunities to streamline and enhance your business through online integration. Your target audience will always be new prospects, from allowing them to login to your forums where their questions may already be answered to instant customer service via chat technology. Your second audience will be your current clients, allowing them to login and see their account information - how much money have they spent with you on which products. Just knowing this information may encourage them to spend more because they know you are tracking it and will share that information with them. On top of that your current clients should be able to spend more money with you ANY TIME OF THE DAY – when they choose to. Utilizing e-commerce is a very important step for your business. Your third audience will be your own employees and you will be giving them opportunities to collaborate, increase productivity as they work from the field, and perhaps save you time on minor administrative changes.
- Client database-driven website login
- Allow your customers to start, monitor and manage projects online
- Accessible account information
- Accessible support information
- eCommerce – sell products and services online - take payments 24 hours per day
3 Responses to “An Exploration of Web 1.0, 2.0 and 3.0 Technology”
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Great column and, as always, thanks for all of your help. What does that make me, web 2.2?
Keep up the good work – very interesting material
Thanks for sharing, I will bookmark and be back again