Your customers search on Google and ask ChatGPT. Generative Engine Optimization (GEO) is how you show up in both. We'll tell you where your site stands and what's worth fixing first.
Google is still where most customers find local businesses - but a fast-growing share now ask ChatGPT, Perplexity, or Google's AI Overviews instead, and those engines answer with a handful of cited sources rather than ten blue links. Showing up there is a different discipline, called Generative Engine Optimization (GEO): structured data, clear factual pages, questions answered plainly, and content AI systems can confidently quote.
The good news: the fundamentals overlap. A site built properly - fast, well-structured, with a real page for every service and question - feeds both Google rankings and AI citations. (If your current site can't support that structure, start with AI-assisted web design - it's often cheaper to rebuild right than to retrofit.) We'll look at where you stand in both worlds and tell you what's actually worth doing first.
The industry is full of agencies selling 2023 playbooks on retainer. Meanwhile the actual landscape - AI Overviews on most searches, answer engines taking market share, content costs collapsing - has moved. Before you sign any SEO contract, spend a free hour with us: we'll give you a plain-English read on where your site stands, what a sensible plan looks like, and which line items in that proposal you're holding are padding.
GEO is optimizing your website to be found, trusted, and cited by AI search systems - ChatGPT, Perplexity, Google's AI Overviews - the way SEO optimizes for traditional rankings. In practice it means clear factual content, strong structured data, and pages that directly answer the questions customers ask AI.
Yes - Google still drives the majority of discovery for local and service businesses, and the AI engines lean heavily on well-ranked, well-structured sites when choosing what to cite. Think of GEO as an extension of SEO, not a replacement. Sites that do the fundamentals well tend to win in both.
Technical fixes can move things in weeks; competitive rankings take months - anyone promising page one in 30 days is selling something. What has genuinely changed is the cost side: AI-assisted builds make the on-site work (structure, schema, service pages, FAQ content) dramatically cheaper, so the same budget goes much further than it used to.
Traditional agency retainers run $1,000-$5,000+/month, and much of that spend is often reporting and padding. Depending on your market, a smarter path is frequently a one-time structural fix plus targeted content. In a free hour we'll tell you which situation you're in before you commit to anything.
Gladly - that's one of the most valuable ways to use the free hour. We'll translate the line items into plain English, flag what's genuinely needed versus filler, and give you the questions to ask the vendor. No awkwardness: you stay in control of the relationship.
We'll lend an ear, and sound advice. Take it or leave it - free of charge. Call or email us and tell us a little about your project.